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A California case provides for liability for half-truths.
In the Wilbanks v. Wolk case, Wilbanks operated a viatical brokerage (dying person’s seller of life insurance for cash) which Wolk criticized in her web site. Wolk accused Wilbanks of being unethical and being investigated by the California Department of Insurance. Wolk’s web site also referenced a judgment obtained against Wilbanks and questioned how many other viators had been injured but did not do anything about it.
Wilbanks filed a defamation and unfair business practices complaint. The Court found that Wolk’s web site statements implied a provably false factual assertion by stating some truths, however omitting significant facts. The Court went on to state that it is not determinative that implied assertions of incompetence or lack of ethics could be viewed as statements of opinion. A statement of opinion may be actionable if it implies the allegation of undisclosed defamatory facts as the basis for the opinion.
The Court of Appeal noted that Wolk’s report omitted significant facts.
While it does appear that a viator won a judgment against plaintiffs, Wolk did not report that the judgment was entered in the Small Claims Court. Wolk did not disclose the nature of the viator’s grievance, whether plaintiffs appeared, or if they by some means attempted, unsuccessfully, to defend themselves from the viator’s suit . . . By omitting the facts that the Department of Insurance investigates every complaint, Wolk suggested that the Department had formed an opinion that the viator’s claim was worthy of investigation.
Wolk claimed that her statements were protected as privileged publications made by a fair and true report in, or a communication to, a public journal. The court dispensed with this argument by noting that her statements were more than a fair and true report of an official proceeding; they were express and implied assertions that plaintiff’s business practices were incompetent and unethical. Finally, the court held that the single publication rule did not apply because it was clear that Wolk had altered her statements from time to time.
The similarities between the Wolk web site and the McMahons’ web site are striking. According to this case, defamation can even be based on what is not said, the modus operandi of AHRC.